When search engines are crawling, they're not only collecting information, they're noting which sites they collect it from. And they place a value on the links that point to your site, referring to the value as a vote. That's how they determine the content of your site. The link words are how they rate your importance and relevance. Links from some sites are rated higher than others. For instance, .gov or .edu are considered trusted sites and are more valuable, and thus will get bigger votes. PageRank sites will also get bigger votes. Basically, the stronger the site, the stronger the vote will be for an equal link from that site.
Though most SEOs know this, you do still read the occasional naysayer. There are even one or two very prominent industry stars that insist they are no more valuable than any other link. This is really just not true. If you run a test on 2 sites, and add .edu links to #1, and standard links to #2, you definitely will find site #1 to rank higher. At Edutextlink.com we have tested this, and we see very regular evidence that they .edu links are taken more seriously by search engines.
If you do any random search, you will very often see .edu and .gov sites ranking in the top 10, even when they are not the most relevant, or even when they are outdated. This is more proof that they are not treated the same as a .com or .net.
Think of this: consider a new University opening this year, versus any average State University already in existence. The new school wouldn't likely hold much value with the search engines because it's brand new. But that State University, over 100 years old, well respected, huge amount of inbound links, full of information, thousands of hits per hour is going to be ranked high. That's just how it is. So except for extreme situations such as brand new .edu links, the overall premise of premium value cannot be disputed.
Its possible that the one or two lone SEOs that deny this value are confused. As long as we keep seeing great results, as long as our clients are rising up swiftly in search, as long as the links are in quality content, we will continue to sing the praises of a .gov or .edu link.
Though most SEOs know this, you do still read the occasional naysayer. There are even one or two very prominent industry stars that insist they are no more valuable than any other link. This is really just not true. If you run a test on 2 sites, and add .edu links to #1, and standard links to #2, you definitely will find site #1 to rank higher. At Edutextlink.com we have tested this, and we see very regular evidence that they .edu links are taken more seriously by search engines.
If you do any random search, you will very often see .edu and .gov sites ranking in the top 10, even when they are not the most relevant, or even when they are outdated. This is more proof that they are not treated the same as a .com or .net.
Think of this: consider a new University opening this year, versus any average State University already in existence. The new school wouldn't likely hold much value with the search engines because it's brand new. But that State University, over 100 years old, well respected, huge amount of inbound links, full of information, thousands of hits per hour is going to be ranked high. That's just how it is. So except for extreme situations such as brand new .edu links, the overall premise of premium value cannot be disputed.
Its possible that the one or two lone SEOs that deny this value are confused. As long as we keep seeing great results, as long as our clients are rising up swiftly in search, as long as the links are in quality content, we will continue to sing the praises of a .gov or .edu link.
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