How To Create Landing Pages Quickly and Easily

Written By Chouhab on mercredi 17 décembre 2008 | 04:02

By June Carr

Everything moves quickly on the Internet, if someone buys an e-book or product they expected to be delivered fast and efficient. If this fails to happen for any number of reasons, it's quite possible the customer will ask for a refund, or possibly open a dispute. One of the most important ingredients in garnering a sale, is a landing page that shows the visitor exactly what you want them to see.

When this page is created, the most important factor is this; put yourself in the mind of your visitors. Ask yourself the question, does this page clearly and definitively show the visitor what they need to do. If it does, and his words correctly, it's probable it will result in a sale, or a lead. However, if your landing page is poorly constructed, the chances are your visitor will quickly leave your website, and continue looking elsewhere.

Even with professional know-how, crafting and creating a good landing page can take significant time and resources; however was software it can be done very quickly. This software can allow you to create more than one version of the landing page (good for split testing) quickly and easily.

Perhaps there will come a day when our computers will have true artificial intelligence, and understand both the art and science of marketing, today however we still must use our brains and understand the mind of our visitor. Certainly we'd craft a different landing page for a single mom then for a teen interested in gaming. Landing page generators (good ones) guide you through the process, prompting you to make informed decisions that will affect the look and feel of your landing page. By doing so you'll be adding the proper formatting, graphics, video and emotional triggers that accomplish two things.

1. Provide your visitor with exactly what they want.
2. Result in a sale for you.

While it is difficult to say in words exactly what should be on a landing page, when you see a professionally produced landing page. You will immediately know, "this is what a landing page should look like." A professional landing page generator will allow you to create the perfect webpage, without having to write a line of your own code.

When we create this page we want to keep it simple, ensuring there are no distractions from the desired result.

If you have a background in HTML, or PHP, you could probably learn to create your own landing page, and I encourage you to increase your knowledge. However, I also encourage you to use your time efficiently, and if you're testing a landing page, you'll need to create variations on a theme, possibly 10 or more pages. If you multiply that number, by 10 products, you can easily see 100 pages are needed, which are very time consuming to create. However, a landing page generator can create these same pages in minutes.

FACTOID: a split test is simply the comparison of one factor, against another, then deciding which one performs best.

In order to be effective as a marketer, you must have every tool that you can in your arsenal. Then combine those tools with testing; a landing page generator is a perfect tool to take your marketing to the next level.

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