Long Form Leads do cost less than Phone Interviewed leads, often much less. People regularly ask me if it is worth paying the extra money for the Phone Interviewed lead. Here is my thought process on choosing which mlm lead type to use.
ROI is really the answer to your question. Let's divide ROI into 2 different categories. 1) Time - Return on time invested prospecting the leads. 2) Money - Return on the money you invested on purchasing the leads.
First, understanding how a Phone Interviewed Lead is generated is the key for you to make your decision. Usually a live call center operator will have to call through 20-30 web surveyed Long Form Leads to generate one qualified Phone Interviewed Lead.
The live call center operator is really doing all the grunt work. the operator has to go through uninterested people, bad numbers, wrong numbers, people who are hesitant in picking up the phone to talk to a stranger, and many other variables in order to reach the live person that will go through the interview process and is interested in being followed up about a business opportunity.
One variable to consider is that the phone interviewed lead tends to be easier for a new marketer learning the trade. The new marketer will not undergo all the pre qualification leg work already done by the call center operator. In this case, paying more money for a Phone Interviewed Lead might be beneficial if prospecting time is of the essence to you.
Let's focus on the bottom dollar factor. You will need to do a little more tracking if money is the deciding factor on which lead type you will be purchasing.
You might have to call 3 to 4 times as many leads to make the same amount of contacts as if you purchase Phone Interviewed leads, but at the end of the day if you are spending less for the return you receive in commissions, long form leads might be the way to go.
But then again, if you have to purchase substantially more long form leads to receive the same results and thus are spending more money, you might have to rethink how much each lead is really costing you.
My advice is to weigh these ROI factors in determining what the best fit is for you. Also be on the lookout for lead specials with lead providers. There are many companies that sell Phone Interviewed leads for very reasonable prices, even cheaper than some internet generated leads.
ROI is really the answer to your question. Let's divide ROI into 2 different categories. 1) Time - Return on time invested prospecting the leads. 2) Money - Return on the money you invested on purchasing the leads.
First, understanding how a Phone Interviewed Lead is generated is the key for you to make your decision. Usually a live call center operator will have to call through 20-30 web surveyed Long Form Leads to generate one qualified Phone Interviewed Lead.
The live call center operator is really doing all the grunt work. the operator has to go through uninterested people, bad numbers, wrong numbers, people who are hesitant in picking up the phone to talk to a stranger, and many other variables in order to reach the live person that will go through the interview process and is interested in being followed up about a business opportunity.
One variable to consider is that the phone interviewed lead tends to be easier for a new marketer learning the trade. The new marketer will not undergo all the pre qualification leg work already done by the call center operator. In this case, paying more money for a Phone Interviewed Lead might be beneficial if prospecting time is of the essence to you.
Let's focus on the bottom dollar factor. You will need to do a little more tracking if money is the deciding factor on which lead type you will be purchasing.
You might have to call 3 to 4 times as many leads to make the same amount of contacts as if you purchase Phone Interviewed leads, but at the end of the day if you are spending less for the return you receive in commissions, long form leads might be the way to go.
But then again, if you have to purchase substantially more long form leads to receive the same results and thus are spending more money, you might have to rethink how much each lead is really costing you.
My advice is to weigh these ROI factors in determining what the best fit is for you. Also be on the lookout for lead specials with lead providers. There are many companies that sell Phone Interviewed leads for very reasonable prices, even cheaper than some internet generated leads.
About the Author:
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