Cause marketing - a new solution - Buy1GIVE1 (Buy One Give One)

Written By Chouhab on dimanche 11 janvier 2009 | 07:59

By David Anttony

Buy One Give One (B1G1) is the home of transaction-based giving.

STOP. Take a breath. Imagine right now that you were part of a world where every sales transaction made a key difference.

Imagine, for a moment, you bought a television, and directly a cataract-blind person got the gift of sight. Automatically. Or just imagine if today you purchased a cup of coffee and someone in Africa got access to clean and pure drinking water as a direct result. Automatically again.

It's all happening right now. Already Buy1GIVE1 (B1G1) has become a true global giving 'village', bringing together businesses, their customers and worthy causes in a way that's never been done before.

It's happening right around the world, every second, every day and in every way with an amazing 556 projects already underway and making a huge difference.

That's because in the Buy1GIVE1 world, every single sales transaction, be it buying a loaf of bread in Paris or renting a car in Reno (and everything in between) gives forward in a well-defined, resonant and measurable way.

You buy a book, a tree gets planted. You dine out, a child is fed. Buy One Give One - simple. The list goes is endless and the giving now happens automatically, every second, every day and in every way.

And it is beautifully simple. Buy 1 Give 1 is now becoming a global movement as more and more businesses jump on board and enjoy the incredible benefits of transaction-based giving.

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