Your Stinking Website

Written By Chouhab on mardi 13 janvier 2009 | 06:40

By Matthew Henage

Here is a list of possible reasons why your website stinks.

You forgot to Plan

Out of the many reasons for not planning out your web design, all of them lead to a stinking website. Plan, Plan and plan some more unless you want your to end up in a mess. Save yourself time and money, come up with a plan and do it right the first time.

You Forgot to Budget

If you didn't budget out your website, you've made an awful mistake. It is better to scrimp a little on your web design so that you actually have resources to get targeted traffic to your site. If your budget is small, start small but keep it well rounded build some sales and build up each portion evenly. You need to budget for web design, content, web development, SEO, Internet marketing and public relations.

Your Website Is Not Compliant

Did you know that your web design might look different than the browser your using right now? Well it might, and if didn't know this you might be losing traffic as your reading this. Always check your design in different browsers, epecially Internet Explorer, FireFox and Safari.

Cluttered - Too Many Voices

So you have a million things you would like to convey to your audience and decided to do it all at once. In doing this you end up with a site that is cluttered, messy, confusing and your audience gets lost. Simplicity is an advantage, not a flaw. Making it easy for your audience to navigate and understand your site is imperative. I know you have a thousand promotions you'd like to throw at them, but focus on one at a time.

Nothing Of Value

Do you find that your customers come and go but never stick around very long or return to your site? You'll find the most probable reason for this problem is your website has no apparent value to your audience. You need to understand who your audience is and what they are looking for on your site in order to make your site of value to them.

You Make Your Visitors Stand in Line

Your website is slow or it has an splash page (intro) to get to the actual content. Whatever it may be that is making your potential clients wait, it is not acceptable. Give them a first rate service, and please them with quick content and you'll see them come back for more.

Your Web Design Runs Haphazardly

Did you choose a template for your site? Or could the same design for your website be used for any other company? What you're lacking is a brand, meaning a specific image or voice for your company. By creating a generic design, you haven't given your customers any reason for choosing you over your competitors, which means you're losing more business than you should be. Pick a designer who has an in depth understanding of branding to avoid this deadly mistake.

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